ENCYTEX
The Human Performance Operating System
Optimizing Human Potential
Alyeus Craig, CEO | Admin@encytex.com | Encytex.com
The Athlete's Struggle
Overtraining risks injuries and burnout from guess work
Juggliging 3-5 apps leaves athletes overwhelmed
No system unifies the necessities of an elite athlete
Generic suggestions fail to optimize elite performance
"Athletes deserve data that drives results."
Encytex: The Ultimate Performance OS
Unifies wearables, biomarkers, and AI coaching
Real-time insights with CNS Tap Test and Encytex Score
Personalized recovery, training, and hydration plans
Empowers athletes to break plateaus
Cellular hydration tracking with AI-driven real-time adjustments
A Massive, Untapped Market
$100B fitness tech market today
$60B wearables by 2028
$35B hydration/recovery market
$20B AI in health by 2027
Fitness Tech Market Growth
$215B Market Opportunity by 2028
The Encytex Ecosystem
App
Unified dashboard with AI coaching
Real-time performance tracking
Wearable
Advanced biometric tracking
Tracks HRV, glucose, stress, and more
AI Coaching
Personalized training insights
AI-driven performance optimization
Our Differentiators: Real-time hydration tracking, personalized AI coaching, and integrated ecosystem that Oura and WHOOP can't match
Data Flow
Multiple Revenue Streams
AI Subscriptions: $240K Year 1
2,000 users at $10/month average
Freemium app model with premium AI coaching upgrades, driving recurring revenue.
Premium hydration tracking and performance analytics tiers.
Dual Wearable Strategy: Starting August
Main wearable: $249 per unit (estimate) | Hydration wearable: $29 per unit (estimate)
Primary wearable tracks HRV, sleep, and performance metrics. Single-use hydration wearable creates recurring revenue stream on top of app subscriptions.
Supplements
Subscription bundles: hydration powder refills, monthly nutrient packs
Estimated $30–$50/month per subscriber.
Year 1 Revenue Breakdown (Projected)
Total revenue conservatively estimated at $240K+ in Year 1, with wearables to add significant upside once pricing is finalized.
Traction: Gaining Momentum
App Development Advancing
MVP app dashboard in development with core features (CNS Tap Test, Encytex Score)
Wearable Prototype Underway
Development starting in August, prototyping phase
Beta Testing On Track
Targeting 50–100 users by July MVP launch
Key Platform Features
From concept to execution: Website live, MVP app development underway, hydration product and wearable being designed
Scaling to 15K–25K Users year from launch date
Influencer campaigns with 15 mid-tier creators
($20K–$25K)
Leverage authentic athlete stories to build trust and awareness.
Paid ads on TikTok, Instagram
($15K–$20K)
Targeted campaigns to drive app downloads and beta sign-ups.
Beta testing: 50–100 users by July
Scale to 1K–5K at launch
Targeting 10K by year-end, 15K-25K users year from launch
B2B partnerships
License dashboards to sports teams
Expand reach through organizations for scalable growth.
Influencers + athlete partnerships drive credibility and virality in the performance market
Why Encytex Wins
| Feature | Encytex | Oura | WHOOP | Fitbit |
|---|---|---|---|---|
| AI Coaching | Basic | Basic | ||
| CNS Tap Test | ||||
| Hydration | ||||
| Recovery Coaching | Basic | |||
| Real-Time AI Adjustments | ||||
| Integrated Supplements |
Encytex delivers a complete, AI-driven system
Built by Athletes, for Athletes
Alyeus Craig
Founder & CEO
Athlete solving my own performance pain
CTO
Hiring
Full-stack, AI expert (Active recruitment)
Hardware Engineer
Hiring
Wearable specialist (Active recruitment)
Marketing Lead
Hiring
Growth strategist (Active recruitment)
"We're a tribe of builders who train like athletes."
Year 1 Projections
MVP Budget: $185K–$295K
App: $100K–$140K, Marketing: $20K–$40K, Wearable: $40K–$70K
Phase 1 MVP Revenue Target: $240K
App subscriptions only
Phase 2 Full Stack Revenue: $888K–$938K
Wearables + Supplements + Subscriptions
Break-Even: 18–24 months
Target Users: 1K–5K by year-end
Scaling to 10K–50K from year of launch
Revenue vs. Expenses
Join the Revolution
Raising $185K–$295K for lean MVP launch
Funds for developer hires, manufacturing, marketing
Targeting 1K–5K users by year-end
Scaling to 10K–50K from year of launch
Seeking health tech and sports partners
Ready to Transform Athlete Performance?
This isn't just a company. It's a revolution in human performance.
If you're ready to help redefine what's possible for athletes and high performers, join us now.